Let's onboard your brand

Welcome to Sammas! You have decided to join the Sammas family, and we cannot wait for us to make a start for your brand. You will now be answering some questions for us, providing information and any brand assets to be used for when we manage your brands socials.

Client Information

This section is all about understanding you.

What is your full name? *

What is the best number to use for the WhatsApp group between us and yourself? *

What is your email address? *

This will be the email to which invitation to our content calendar platform will be sent to.

What is your preferred method of communication? *

Who is the backup contact in case of an emergency? *

This could be another person from your team or friends and/or family member. This is so that we can communicate about your marketing just in case you are unavailable.

What is your role within the brand/business? *

(e.g founder, marketing manager etc)

What is your Instagram username? *

Please provide the URL.

What is your Facebook username? *

Please provide the URL.

What is your TikTok username? *

Please provide the URL.

What is your Google My Business profile? *

Please provide the URL.

What is the address of your brand? *

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

Please make sure this is entered correctly! If you have more than one branch, please enter your main branch.

Marketing Information

This section is designed to help us better understand your vision, your brand, its demographic and other information which ultimately allow us to build a social media strategy that helps bring in results.

What is your company’s vision for the future and mission statement? *

What is your purpose on social media? *

What will you use it for? This might be brand awareness, lead generation, or even changing the company’s brand perception

What do you hope to achieve using social media? How will you know you’ve achieved it? *

What would success on social media look like for you? An engaged community? Lots of followers? A curated feed? Traffic to your site? *

Learning About the Brand

This section is all about how we learn all about the brand and what the you want to achieve.

What is the brand all about? *

What is the brand’s unique selling proposition? *

What makes your brand different to others?

What is your brand voice and tone on social media? *

This is the way we write the captions and copy. Do you want formal or informal, or mix? Or would you like a luxury tone, or a casual tone?

What’s the biggest challenge for your brand? *

Which social media accounts and brands do you admire – and why? *

Target Audience

This section is about defining the client’s audience. You may already have a strong idea of who your ideal customer is. You may also have multiple target audiences.

Who is your target audience? How old are they? What sex? Location? *

Which social media channels do they use and how do they use them? *

What problems can you help them to solve? *

What other information can you provide about your target audience?

Current Social Media Strategy

This section is all about your current social media strategy – if you have one. This can offer up valuable information about how you approach social media marketing. It is also a quick way to help iron out tactics that might not work for the brand.

Have you attempted any social media strategies yet? If so, what were the results? *

Which social media platforms have been working for you – and which haven’t? *

What are your current key performance indicators, or KPIs? How are you progressing toward these? *

What would you like to try on social media? *

Branding

This section is all about your brand identity and assets.

Do you have an existing brand style guide? *

Please upload all your brand assets here for us to use.

Click or drag files to this area to upload. You can upload up to 8 files.

We need Logo Files in PNG format, Font Files (TTF and/or OTF), Brand Guidelines (if you have one) and any Illustrations.

Please upload your menu

Click or drag files to this area to upload. You can upload up to 8 files.

We require this is PDF format.

Enter your brands colour HEX code for colour palette *

Please enter the HEX code of your brands colour palette for our designers to use. For example, for white, we use #000000 for the colour black.

Content Creation & Styles

This section will provide our team with information that will help shape content in the way that suits your vision and style for the brand.

What kind of social media content do you feel would work best for your brand? *

Which types of content have you tried so far? *

Have you used user-generated content (UGC) yet? *

What are your expectations of quality content? Are you happy to use less polished content, say, on Instagram Stories? *

What resources do you have available for content creation? *

Do you have props or models, or anything that can help amplify the content production for your brand?

Please provide us with Instagram profiles who you admire for their content such as photos, graphics and/or videos *

What holidays do you want us to observe? *

Celebrating social media holidays on your social media channels can be a great way to increase the brand awareness and reach. Taking advantage of highly relevant ‘World Days’, for example, if you are a brand that sells hotdogs, World Hot Dog Day is in July, and it’d be remiss not to mark the occasion!

What type of brand identity are you trying to build or showcase?

Let's onboard your brand

Client Information

Marketing Information

Learning About the Brand

Target Audience

Current Social Media Strategy

Branding

Content Creation & Styles

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